Your Google Business Profile is often what people see before your website. A complete, accurate profile builds trust instantly. Use this checklist.
Basics
- Use your real business name — no extra keywords
- Choose the most accurate primary category, then relevant secondary ones
- Add correct address or service area, phone number and website
- Set regular and holiday hours
Content
- Write a clear description of what you do and who you serve
- List your services or products with short descriptions
- Upload real photos: exterior, interior, team and work
- Post updates, offers or events regularly
Reviews
Ask happy customers to leave honest reviews and reply to every review politely — including negative ones. Never buy or write fake reviews; it violates Google's policies and can get your profile suspended.
Consistency
Make sure your business name, address and phone number match exactly on your website, social profiles and directories.
Monitor
Check your profile monthly for suggested edits, new questions and insights about how customers find you.
Need a hand? See our Google Business Profile & Local SEO service.