Visitors expect pages to load quickly, especially on mobile data. Speed also feeds into Google's page-experience signals through Core Web Vitals. Here are six practical improvements.
1. Compress and resize images
Use modern formats like WebP or AVIF and export images at the size they're displayed — not straight from a camera.
2. Lazy-load images below the fold
Images further down the page can load only when the visitor scrolls near them.
3. Reduce unnecessary scripts
Every plugin, chat widget and tracking script adds weight. Remove what you don't use.
4. Use caching and a CDN
Good hosting with a content delivery network serves your files from locations closer to your visitors.
5. Limit web fonts
Load only the font weights you actually use, and preconnect to the font provider.
6. Measure regularly
Test with Google PageSpeed Insights and watch Core Web Vitals in Search Console after every major change.
Want a speed review? Contact us or explore website development.